Eye-Fi is an SD memory card and a wireless card. The camera sees it as a regular SD card, but the card itself can wirelessly connect to a predefined Wi-Fi network and upload pics (JPEG only) to a folder on a computer or to a number of photo sites (not directly, but thru a gateway service provided by Eye-Fi).
Eye-Fi Modes
The sofware bundle includes a Eye-Fi Manager which is used both for downloading pics to the computer and for the various settings.

It would be really cool to be able to use the wireless connectivity to leverage services like for example PlaceEngine, which has an API, and automatically geotag the photos.


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