More Surprises Ahead for Google

February 14, 2006

More Surprises Ahead for Google [ Commentary] February 2, 2006:

[…] To be sure, Google is in the hunt for next-generation search technologies, but it doesn’t control the raw materials. And that’s a major potential problem.

Expect the people who own these valuable assets to not only keep them to themselves, but also to capitalize on them to create search and behavior-modeling algorithms that will threaten Google’s current hegemony.

To bet that Google will stay on top of this rapidly changing field is to bet that there’s no next Google out there. That’s about the dumbest bet I can imagine, since history always proves otherwise.



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