Webcast singer snapped up by Sony

April 5, 2006

Another episode of the (new) internet of participation and the real power of the Long Tail (pdf file).

CNN.com – Webcast singer snapped up by Sony – Apr 4, 2006:

Sandi Thom performed live for 21 days in a row from her living room on the Internet and built up a daily audience of more than 100,000 people around the world.
Speaking on British television, Sandi said “I have managed to get massive amounts of exposure through using the Internet and that is something that people have struggled to do for years.”

via Micro Persuasion

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