Pick of the day: Only you, the ‘source’, and Google know about it

April 10, 2006

Because information is available, it doesn’t mean it has been used already. Make a good used of it.

Guy Kawasaki on this point but while writing about something else:

2. Don’t assume that “perfect information? exists. It was bad enough before Google alerts and other news gathering services, but companies have begun to assume a world of perfect information as a result of such technology. They think that the minute the competition announces a new feature, service, or partnership the entire marketplace is aware of it–and buy it. In reality, only you, your competition, and Google know what was announced. By overreacting, you may inadvertently increase awareness and exacerbate the problem.

Read the full story: Bona tempora volvantur–by Guy Kawasaki: How to Remain Sane

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