Entertainment and ‘second’ life: 12- to 24-year-olds surveyed
August 8, 2006
Interesting reading. Below a selection of passages.
The piece is on pages 1 and 2; pages 3-11 contains polls data.
the poll suggests that the revolution in entertainment, media and technology for which many in Hollywood are already developing strategies has not yet taken hold.
A signature trait of those surveyed is a predilection for doing several things at the same time, with a majority of females in every age group and males from 15 to 17 and 21 to 24 saying they prefer to multi-task rather than to do one thing at a time.
Young people multi-task, they say, because they are too busy to do only one thing at a time, because they need something to do during commercials or, for most (including 64% of girls 12 to 14), it’s boring to do just one thing at a time.